Meet The Board

Executive Board


Having always been an entertainment and retail entrepreneur Stevie decided to open Union Music Store with her musician husband Jamie Freeman in 2010. They had been making regular trips to Nashville and loved that almost all record shops and cafes had small stages and decided to bring this back to the UK in Lewes, East Sussex. Union Music Store hosts regular gigs and in-stores, and the shop became a hub the local roots music scene. The business has now expanded to include an independent record label and recording studio.
Americana music is Stevie’s passion and she was delighted to be invited to join the board of the AMAUK in 2013. She made it her mission to get the website up and running and to drive membership recruitment through social media. This has been highly successful with membership constantly in steady growth. In 2014 Stevie became Chair, and her new goal was to see the inaugural UK Americana Awards happen in 2016. As a retailer she noticed there was a gap in the Official Charts for the Americana genre, so she worked tirelessly for two years with the Official Charts Company to make this a reality. The chart launched in January 2016, several months before the Billboard Chart launched a similar chart in America..


Trudie is a dynamic, passionate and trusted supporter of Americana music in Britain.  Married to the respected BBC Broadcaster, Bob Harris , she runs their independent Radio and Television production company WBBC and has produced music documentaries for BBC Radio 2, Sky Arts and recently ‘Bob Harris My Nashville’ and ‘Back to Beth’s’ a Nashville House Concert for BBC Four and the BBC Red Button.  WBBC produce the Under The Apple Tree sessions on WhisperingBobTV . The special and intimate live sessions recorded in their studio.  Trudie is a founding board member of AMA-UK.


Howard Mills is a Director of UK independent label Humble Soul, and the manager of UK artists Emily Barker, Liz Green and The Miserable Rich and a founder of the global DIY movement UnConvention.


Ian joined Martin Greene in 1986 as a freshly qualified Chartered Accountant to find out how the music business worked and to see where he fit in.  It seems he fits in as an accountant as he is still there, nowadays as a partner in MGR Weston Kay. Over the past 10 years he has built a specialist team, MGR Touring, who work with overseas touring artistes of all shapes, sizes and genres to help mitigate the withholding taxes they face in UK, Europe and beyond. He attends the International Live Music Conference (ILMC) in London every year and recently braved a trip to ice-bound Nashville for the Pollstar Live! Conference.  Ian’s varied musical tastes have gradually distilled into a love of Americana.  His commute from Surrey to London is made bearable for him by a CD player full of real country and bluegrass, and unbearable for others by his loud singing.  He helps to run a monthly club night at Bluegrass Staines where he is a regular in the picking session.


Baylen was born and bred in Bristol Tennessee, the Official Birthplace of Country Music. He is a London-based Country Music DJ and Radio/TV Presenter. He currently presents The Front Porch on Amazing Radio, a weekly show focusing on new and emerging Country, Bluegrass, Americana, and Roots music. During Country 2 Country 2015, Baylen presented a range of shows and special coverage for BBC Radio 2 Country. He was co-presenter on the hugely popular Danny Baker Show on BBC London for over a decade. As a DJ and Event Curator, he has worked with some of the UK’s biggest venues and festivals including, The Southbank Centre, Bestival, V Festival, Lattitude, The Royal Court Theatre, Tate Museums, Science Museum, The Sage in Gateshead, and The Millennium Centre in Cardiff. Baylen is still perfecting his Granny’s southern biscuit recipe and drinks Ice tea with lemon.

Board Members


Kim Bayley is CEO of the Entertainment Retailers Association (ERA), whose members include virtually every significant digital service and retailer selling music, video and games in the UK. Kim first joined ERA in 2002 as Director of Development before taking on the top job at the association in 2004. Under her stewardship the organisation has transformed itself from its former guise as the British Association of Record Dealers (BARD) into a broad-based trade body whose members include independents (such as Rough Trade), specialists (HMV and Game), supermarkets (four of the top five), home delivery (Amazon and Play) and digital and mobile providers (Netflix, 7digital, Spotify, Google). As well as being responsible for the day to day running of ERA Kim is a director of the Official Charts Company and a key participant  in many entertainment industry forums. Kim started her business career as a lawyer with Lovell White Durrant  Solicitors, before switching to corporate finance at Coopers & Lybrand and later spending seven years in media investment banking with West LB Panmure.


Although Johns is primarily a record producer, mixer and engineer, the multi-instrumentalist has also toured with acts including Emmylou Harris, Ryan Adams, Ray LaMontagne and Tom Jones. He owns the indie record label Three Crows Music, home to Julianna Raye, Sarabeth and pianist/composer Dave Palmer. Ethan Johns also runs Three Crows Records within Warner/Atlantic. Johns is the son of the notable record producer and engineer Glyn Johns (The Rolling Stones, Eric Clapton, Led Zeppelin and The Who).  In 2012, he won the 2012 Brit Award for Best British Producer. Ethan Johns has released two of his own albums in the last three years.


McLean presents The Ralph McLean Show from Tuesday to Thursday between 8 and 10pm, playing music from classic rock to soul and blues.  He has presented his own two hour roots show on Friday nights for many years on BBC Radio Ulster, interviewing many of the biggest names in country music such as Emmylou Harris and Nanci Griffith. He has also produced and presented many shows like Classic Irish Albums and produced numerous acclaimed documentary series such as The Sinéad O’Connor Story, The Tammy Wynette Story and The Loretta Lynn Story for BBC Radio 2.  In 2007 McLean won Specialist Music Broadcaster Of The Year in the PPI Awards.  McLean writes a popular weekly country music column for The Sunday Life and a cult movies page for The Irish News every Friday.


Sarah joined the board in 2014 having met when volunteering at popular roots venue Green Note in Camden, using her background in event management to help the board deliver and development events offered to members. She ran events for music licensing company PPL before moving to the leading independent musicians charity in the UK, Help Musicians UK, building fundraising, health and PR events to suit the needs of the organisation. She is passionate about music and the welfare of musicians. Sarah has been instrumental in shaping the AMA UK conference in 2016 and is already working on our event for 2017.


Peter Bradley Jnr is a retail professional, with over 25 years working in all aspects of the retail industry. He moved to London at 14 years old with his brother Bob and signed a major record deal with Lucian Grainge (then at Polydor). Although not achieving any commercial success it gave him an insight into the music business. From the age of 25 he joined his family retail business and works at the head office in Harrogate North Yorkshire. In 2012 he was appointed Board Director of The Buddy Holly Educational Foundation, a non profit orgaization co-founded by Maria Elena Holly (Buddy Holly’s widow) and his dad, Peter Bradley Snr in Dallas Texas. In 2014 The Buddy Holly Education Foundation joined forces with Chris Difford (co-founder of Squeeze) and now Peter runs this worldwide songwriting In 2015 Peter agreed terms with Chris Difford to start a small independent record, publishing and artist management label It is with great pleasure and delight that he has been asked to join the board of AMAUK. Peter will work primarily on Sponsorship and fundraising.

Associate Board


Bob Butler. Bob has 40 years experience working in the arts and entertainment industry. He began his career organising major music and arts festivals involving artists such as The Cure, Siouxsie and the Banshees, John Martyn, Prefab Sprout, The Fall, Big Country, James and the RSC before moving on to manage several large arts centres and theatres. Later he worked as a director at the Arts Council and organised the Year of the Artist in 2000. More recently he established the award winning Otterton Mill – a visitor attraction, craft centre and music venue in East Devon. In 2007 he started Grapevine Music Agency which has grown into one of the major roots music agencies in the UK, representing over 40 top folk, Americana, blues, country and rock n roll acts from both sides of the Atlantic. He was a founder member and initial Chair of the Americana Music Association–UK.


Whilst still at school in 1968 took over the running of a Friday night ‘prog rock’ club at the Railway Tavern in Stratford, East London, and with that inherited the name of Asgard. In 1969 he started running an agency in a one room office in Seven Kings, Essex – first act represented was T2. After a few years he moved to an office in London’s South Moulton Street, and was joined by Paul Charles – a partnership that has become the UK’s longest established independent contemporary music agency. In the early 70s he went through a period representing Hawkwind whilst they had their big hit with “Silver Machine” and with them visited virtually every concert hall and theatre in the UK as well as spending most evenings at the Marquee or the Speakeasy. The next decade was spent morphing into working with some of the biggest soul and r&b groups at that time such as Bobby Womack, Anita Baker & Millie Jackson, along with establishing relationships that exist until today with clients such as Emmylou Harris and Steve Earle.  Along with Paul Charles the agency developed throughout the 90s to represent some of the world’s leading singer-songwriters such as Tom Waits, James Taylor, Jackson Browne, etc , and with Paul Fenn developing a roster of the cream of Americana acts from the US.  Paul is also active as a council member for the Agents Association, the Concert Promoters Association (and managing to avoid any accusations of conflict of interest!) and representing both of those bodies at UK Music Live. In March 2015 he received the Award  of “Industry Champion” at the UK Artist & Manager Awards ceremony in recognition of his altruistic work behind the scenes helping negotiate UK legislation affecting work permits, agency licensing and other industry issues.


Bob grew up in rural Surrey and went to University in Norwich in 1990. He moved to London in 1993 and left in 2002 and has lived in Suffolk ever since. Bob has been a booking agent since 1999 and in 2005 formed his own agency BPA Live. BPA Live is now one of the UK’s leading Americana music agencies with over 30 top class international acts on the roster including Tom Russell, Mark Olson, Sam Baker, Eve Selis, The Dreaming Spires, Hans Chew and Drew Holcomb. For twenty years he was a DJ on various radio stations most notably on Country Music Radio, SpydaRadio and the short lived Mean Country in London. He has also worked on radio shows with Johnnie Walker (Radio 1 summer 1995) and more so with Bob Harris (GLR and Radio 2) – two true Americana trailblazers. He has DJ’d at Cambridge Folk Festival for 13 years and DJ’d at Glastonbury Festival in 2011. He also promotes predominantly folk music in East Anglia and he co-founded The AMA-UK in 2012. He looks forward to forging more links with like-minded souls and having fun!


Tamsin is Head of Popular and Contemporary Music at The Sage Gateshead. During her career she has worked as an artist’s agent and tour manager for folk agency, Adastra, representing many folk acts from the UK and North America and is also one of the founding directors of Music Beyond Mainstream a network of concert hall sized venues dedicated to promoting and producing non-mainstream music tours, including folk.  She worked with Folkworks as a consultant on its initial lottery bid for The Sage Gateshead, devising sample non-classical music programmes including folk. She brings fourteen years of well rounded programming and venue management experience to the Board, including a stint in Glasgow during which time she worked with Celtic Connections to produce the Nordic Nights folk music series.She is lead programmer at the SummerTyne Americana Festival in Gateshead and is currently co-producing The Lady: A Homage to Sandy Denny for Music Beyond Mainstream as well as managing the year round programme at The Sage Gateshead.


The Associated Press named Mary Gauthier as one of the best songwriters of her generation. Her songs have been recorded by dozens of artists, including Jimmy Buffett, Blake Shelton, Tim McGraw, and Candi Staton,  Amy Helm and Bettye Lavette and Mike Farris, and have also appeared in Film and Television, most recently on the ABC hit show Nashville, HBO’s Banshee, and Masterpiece Theater’s Case Histories. She was awarded New Artist of the year by The Americana Music Association in 2005, and has released 8 studio albums. Her current release is Trouble and Love, and she is touring the world with it. Her third album, Filth and Fire was named Best Independent CD of the year by the New York Times. Her following 3 records were listed in both the LA Times and NY Times top three releases of the year. Her record Mercy Now was named in the top 5 records of the decade by No Depression magazine.   Mary tours the US, Canada, Europe, Australia and the UK, performing an average of 175 dates a year, and has appeared dozens on NPR radio (US), BBC radio (UK), CBC radio (Canada), and ABC radio (AU). She’s been interviewed on the NPR show Fresh Air with Terry Gross.