"Back on Top" - How to Get Into the Americana Chart

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Almost exactly 7 years ago the UK Americana chart was launched, with Elle King taking the top spot for the first time with her album Love Stuff.Compiled by the Official Charts Company and sponsored by Sweet Home Alabama the chart is hugely important in providing visibility, commercial opportunities and legitimacy to the Americana genre. But as streaming increases, record shops disappear from the high street and physical sales often happen at live gigs, how can artists have the best shot at getting into the chart? We hear from Chris Austin, Operations director at the Official Chart Company, alongside distributors, labels and industry specialists who share their practical insights on making every album sale count.