Welcome to the Americana Music Association UK
The Americana Music Association UK (AMA-UK) is a professional trade association representing and advocating for the voice of Americana music in the UK. Our membership comprises musicians, both from the UK and overseas, plus individuals and organisations from all sectors of the music industry, including; agents, promoters, venues, festivals, labels, distributors, retailers, management, touring crew, journalists, broadcasters and publicists.
• Build a vibrant network of like-minded professionals and businesses to promote Americana music in the UK.
• Foster links to similar networks internationally to support our artists abroad and support International artists when releasing and touring in the UK.
• Achieve greater recognition of the Americana genre in the UK, particularly within the retail and media sectors.
• Develop, educate and champion the genre through an annual events programme, including AmericanaFestUK and the UK Americana Awards.
The Americana Music Association UK was one of the first organisations to sign up to the PRS Foundation Keychange initiative and to achieve complete gender balance at our 2019 and 2020 festivals; furthermore, our gender-balanced board is led by a female CEO. Despite the artistic origins and roots of the Americana genre, there are historically underrepresented groups in our community, which we aim to change. We are committed to taking action to address this imbalance within our board, the Association and the wider Americana Community.
What is Americana music?
We find it best described as the genre that incorporates elements of various roots music styles resulting in a distinctive sound that lives in a world apart from the pure forms of the genres upon which it may draw.
Become a member
We are a professional not-for-profit organisation whose mission is to promote Americana music in the UK. By joining the AMA-UK you are supporting an organisation that gives voice to a genre of music that otherwise would not be heard.
We also welcome non-professional members in our new 'supporter' role, empowering Americana fans to actively support the music they love.
Watch the 2020 UK Americana Awards show in full: