Log in

The Americana Music Association UK official website

Meet the AMA-UK team

Executive Board

Stevie Freeman – CEO

Stevie joined the AMA-UK team in 2012 when it was founded and became Chair of the Board in 2014. Her initial goal was to develop the inaugural UK Americana Awards, the first event was held in January 2016, and has taken place each year since in the form of AmericanaFest UK, now a 3 day conference, 2 evening of showcase festival and the UK Americana Awards.  As a retailer she saw a gap in the Official Charts for the Americana genre, and worked tirelessly for two years with the Official Charts Company to make the chart a reality. The Americana Album Chart launched in January 2016, several months before the Billboard Chart launched their Americana & Folk chart in USA. The Association continues to grow in strength and numbers and Stevie and the Board work hard throughout the year to keep the Americana genre vibrant in the busy UK music scene, working with festivals, artists, media and promoters across the country. As well as working for the AMA-UK Stevie is an entertainment and retail entrepreneur. She founded Union Music Store in 2010 with her musician husband Jamie Freeman. Union Music Store has since been sold so that Stevie can concentrate on the growth of the AMA-UK.

Ian Thomas – CFO

Ian joined Martin Greene in 1986 as a freshly qualified Chartered Accountant to find out how the music business worked and to see where he fit in. It seems he fits in as an accountant as he is still there, nowadays as a partner in MGR Weston Kay. Over the past 10 years he has built a specialist team, MGR Touring, who work with overseas touring artistes of all shapes, sizes and genres to help mitigate the withholding taxes they face in UK, Europe and beyond. He attends the International Live Music Conference (ILMC) in London every year and recently braved a trip to ice-bound Nashville for the Pollstar Live! Conference. Ian’s varied musical tastes have gradually distilled into a love of Americana. His commute from Surrey to London is made bearable for him by a CD player full of real country and bluegrass, and unbearable for others by his loud singing. He helps to run a monthly club night at Bluegrass Staines where he is a regular in the picking session.

Trudie Myerscough-Harris

Trudie is a dynamic, passionate and trusted supporter of Americana music in Britain. Married to the respected BBC Broadcaster, Bob Harris , she runs their independent Radio and Television production company WBBC and has produced music documentaries for BBC Radio 2, Sky Arts and recently ‘Bob Harris My Nashville’ and ‘Back to Beth’s’ a Nashville House Concert for BBC Four and the BBC Red Button. WBBC produce the Under The Apple Tree sessions on WhisperingBobTV . The special and intimate live sessions recorded in their studio. Trudie is a founding board member of AMA-UK.

Baylen Leonard

Baylen Leonard was born and grew up in the official Birthplace of Country Music, Bristol Tennessee.  He's lived in London for almost two decades and continues to make Country and Americana music his focus.  Baylen is an Executive Board member of Americana Music Association UK,  lead Programmer for Nashville Meets London, and Creative Director of The Long Road festival.   As a Radio and TV Presenter, Baylen has presented Country and Americana Music shows, specials, and commentary for BBC Radio 2, BBC Radio London, BBC Radio 2 Country, BBC Radio 4, Chris Country, BBC Scotland, Monocle 24, Channel 5, and the UK's new all Country TV channel Total Country.   Baylen has DJ'd at some of the UK's biggest venues and festivals including VFestival, Bestival, The Southbank Centre, Tate Museums, C2C, The Royal Court Theatre, Brooklyn Bowl, Nash Nights, Buck n Bull, and The Millennium Centre in Cardiff Wales. 

Luke Hill

Luke is a solicitor specialising in intellectual property law, specifically in the entertainment and music fields. Having played in numerous bands with varying degrees of failure, Luke established a music production company in Bristol before a change of direction lead to a career in law. Luke trained at a large central London media firm, before moving to his current firm Marks & Clerk Solicitors LLP. Luke represents entertainment and music clients in all areas of IP law, advising on contracts to trade marks and everything in between. Luke was struck by the closeness of the UK Americana community and the momentum they are responsible for building having first met the AMAUK team while representing 2017 Artist of the Year Yola Carter. Having got to know many of the board members during the AmericanaFest 2017 in Nashville, Luke is delighted to join the board and is looking forward to helping promote the great music and people involved with the AMAUK. Luke is an avid music fan and continues to write and record whenever work, family and life in general permit.

Board Members

Howard Mills

Howard Mills is a director of Humble Soul, which started out as an independent label over ten years ago in Manchester and has since expanded in to an artist and label management company with a roster including the 2018 UK Artist of the Year Emily Barker, William the Conqueror, the new UK Americana supergroup Bennett Wilson Poole (which features Danny Wilson of Danny and the Champions of the World, Robin Bennett of The Dreaming Spires and much-admired producer and wielder of the mighty 12-string Rickenbacker, Tony Poole), The Travelling Band and their label Sideways Saloon, Applewood Road, Manchester-based anti-folk chanteuse Liz Green and leading lights of Brighton’s chamber-folk scene The Miserable Rich. Howard was a founder of the now global DIY movement UnConvention and has been a board member of the AMA-UK since 2015, serving on the Executive Board for some of that time.

Kim Bayley

Kim Bayley is CEO of the Entertainment Retailers Association (ERA), whose members include virtually every significant digital service and retailer selling music, video and games in the UK. Kim first joined ERA in 2002 as Director of Development before taking on the top job at the association in 2004. Under her stewardship the organisation has transformed itself from its former guise as the British Association of Record Dealers (BARD) into a broad-based trade body whose members include independents (such as Rough Trade), specialists (HMV and Game), supermarkets (four of the top five), home delivery (Amazon and Play) and digital and mobile providers (Netflix, 7digital, Spotify, Google). As well as being responsible for the day to day running of ERA Kim is a director of the Official Charts Company and a key participant in many entertainment industry forums. Kim started her business career as a lawyer with Lovell White Durrant Solicitors, before switching to corporate finance at Coopers & Lybrand and later spending seven years in media investment banking with West LB Panmure.

Paul Fenn

Whilst still at school in 1968 took over the running of a Friday night ‘prog rock’ club at the Railway Tavern in Stratford, East London, and with that inherited the name of Asgard. In 1969 he started running an agency in a one room office in Seven Kings, Essex – first act represented was T2. After a few years he moved to an office in London’s South Moulton Street, and was joined by Paul Charles – a partnership that has become the UK’s longest established independent contemporary music agency. In the early 70s he went through a period representing Hawkwind whilst they had their big hit with “Silver Machine” and with them visited virtually every concert hall and theatre in the UK as well as spending most evenings at the Marquee or the Speakeasy. The next decade was spent morphing into working with some of the biggest soul and r&b groups at that time such as Bobby Womack, Anita Baker & Millie Jackson, along with establishing relationships that exist until today with clients such as Emmylou Harris and Steve Earle. Along with Paul Charles the agency developed throughout the 90s to represent some of the world’s leading singer-songwriters such as Tom Waits, James Taylor, Jackson Browne, etc , and with Paul Fenn developing a roster of the cream of Americana acts from the US. Paul is also active as a council member for the Agents Association, the Concert Promoters Association (and managing to avoid any accusations of conflict of interest!) and representing both of those bodies at UK Music Live. In March 2015 he received the Award of “Industry Champion” at the UK Artist & Manager Awards ceremony in recognition of his altruistic work behind the scenes helping negotiate UK legislation affecting work permits, agency licensing and other industry issues.

Ralph McLean

Ralph McLean is an award winning broadcaster and producer who has been making radio and television shows for the BBC and beyond for more than two decades. He presents/produces his popular two hour evening radio show for BBC Radio Ulster every Wednesday, Thursday and Friday night between 8 and 10pm offering live sessions, in depth interviews and passionate commentary to a loyal and ever growing international audience. His Friday show, Ralph McLean – Country, has won the prestigious Irish Radio Awards on numerous occasions in the last 10 years and he is well respected within the musical community as a champion of young, emerging talent. Ralph has weekly music and culture columns for several of Ireland’s best selling newspapers and his company McLean Media continues to make a wide range of programmes for broadcast across many BBC and independent broadcasting platforms. In recent times Ralph has produced documentaries for 6 Music and BBC Radio 2 on subjects ranging from the life stories of Dolly Parton and Loretta Lynn to Classic Irish Albums. For the past two years he has recorded specials from the AMAUK Awards for broadcast on the BBC.

Siobhan Maher Kennedy

If​ ​you’re​ ​a​ ​UK​ ​artist​ ​heading​ ​to​ ​Nashville​ ​it’s​ ​common​ ​to​ ​be​ ​told​ “make​ ​sure​ ​you​ ​meet​ ​up​ ​with Siobhan​ ​Kennedy​.” Formerly​ ​of​ ​late​ ​80’s/early​ ​90’s​,​ ​Liverpool​ ​band,​ ​River​ ​City​ ​People​,​ ​Siobhan​ ​has​ ​been​ ​a Nashville​ ​resident​ ​for​ ​23​ ​years.She​ ​is​ ​married​ ​to​ ​5x​ ​Grammy​ ​winning​ ​record​ ​producer/engineer Ray​ ​Kennedy​ ​(Steve​ ​Earle​​,​ ​Lucinda​ ​Williams​ ​)who​ ​operates​ ​his​ ​Room​ ​and​ ​Board​ ​Studios​ ​in Music​ ​City. “I​ ​love​ ​to​ ​connect​ ​my​ ​two​ ​music​ ​cities​ ​and​ ​to​ ​promote​ ​UK​ ​Americana​ ​here​ ​in​ ​the​ ​US​ ​and​ ​the UK.​ ​Our​ ​transatlantic​ ​connection​ ​is​ ​so​ ​strong​ ​and​ ​it’s​ ​exciting​ ​to​ ​see​ ​artists​ ​arrive​ ​here​ ​in Nashville​ ​from​ ​back​ ​home​.​ ​I​ ​used​ ​to​ ​give​ ​them​ ​all​ ​a​ ​lift​ ​from​ ​the​ ​airport​ ​but​ ​we​ ​have​ ​a​ ​better taxi​ ​service​ ​now​.​” A​ ​highlight​ ​of​ ​2017​ ​for​ ​Siobhan​ ​was​ ​attending​ ​the​ ​AMA-UK​ ​Awards​ ​and​ ​then​ ​singing​ ​at​ ​Cadogan Hall​ ​with​ ​the​ ​Lifetime​ ​Achievement​ ​award​ ​winner​ ​Richard​ ​Thompson​. “I’m​ ​honoured​ ​to​ ​be​ ​a​ ​board​ ​member​ ​of​ ​the​ ​AMAUK​ ​and​ ​look​ ​forward​ ​to​ ​the​ ​music​ ​and friendships​ ​to​ ​come”.

Lynne McDowell

Lynne is Head of Communications for the music licensing organisation PPL, based in Central London. However, her career started out in politics in the European Parliament in Brussels and Strasbourg before moving to London in search of her “dream job” in the music industry. London welcomed her with a job at the Industry and Parliament Trust but it wasn’t long before Lynne snapped up a job at the record labels body, BPI. She worked her way up to Head of PR within the organisation, looking after communications and supporting policy work, education and skills initiatives and the diversity agenda. Following her time at BPI, Lynne set up her own company – Well Red Music and a Media – working for a host of companies in music and TV. Amongst them was Cato Academy – a “Roadie School” for adults wanting to learn about tour management, production management, live sound and backline. Her global client roster during this time included UK Music, IFPI, PRS Foundation, the Country Music Association, Music Canada, Red Bus Studios, Discovery Communications and Production Park. She also dipped her toe in the world of TV presenting for Keep It Country TV. Lured back to full time employment by a great opportunity at PPL, Lynne now heads up the company’s communications, with her team being responsible for Events, PR, Social Media, Marketing and Member Communications. She is privileged to be on the Board of the Oh Yeah Music Centre in Belfast – set up by Snow Patrol’s Gary Lightbody and other music luminaries in Northern Ireland – working with the music community to help it become more sustainable and to support the brilliant talent that is emerging. Born and raised in Northern Ireland, Lynne grew up listening to Americana and Country from a young age. Having been following and attending AMA-UK events she is over the moon to now be a Board Member.

Charlie Pierce

Charlie Pierce is an Artist Manager from London, she is the Founder and CEO of Neverno Management Ltd, the home of Americana Award Nominees Angaleena Presley and Yola Carter. Prior to working in the music industry Charlie spent the first eleven years of her career in the City of London working in Asset Management where she specialised in distribution and project management. She is first and foremost a music fan and a champion for diversity and women’s issues. Charlie is currently writing a book centered around changing career and her experience in the music business. She is a member of the Americana Music Association in the US and UK and a member of The Recording Academy. Charlie is honored to be given the opportunity to join the board and add her experience to help further develop the Americana Music Association UK.

Lauren Kreisler

Lauren is Head of Brand & Digital at the Official Charts Company and has worked in the UK music and media industry for the past 13 years. Hailing from Warrington, music runs through Lauren’s blood, playing musical instruments since age 5. Her music marketing career began in 2005 at Bauer Media in an incredible era for new British guitar bands, the rise of MySpace, the “emo generation”, and peak circulation for market-leading music and film brands Q, MOJO, Kerrang! Mixmag and Empire. A broad role spanning magazines, online, radio, TV, award shows and festivals, highlights included launching Q Radio and managing festival partnerships with Glastonbury, Download Festival, SXSW, Green Man, Iceland Airwaves and Cambridge Folk Festival. Stints followed in digital agency land repositioning heritage denim brand Wrangler, and News International marketing Britain’s biggest quality Sunday newspaper The Sunday Times. In 2011 a return to the music industry beckoned with an opportunity to rebrand the UK’s Official Charts and connect them with consumers in a new digital landscape. Rolling out a new visual identity, the successful launch of consumer platform, which now reaches up to 3 million monthly unique users, a revamped communications strategy and award scheme, consumer products, live events, CRM strategy and weekly playlist presence on the major streaming services. In January 2016 Lauren worked with AMA-UK on the launch of the Official Americana Chart for the UK (proudly beating Billboard to it! A US Americana Chart followed a few months later) and has continued to support the genre each year at the wonderful UK Americana Awards in Hackney where the Official Charts Company hand over the annual ‘Woody’ for best-selling Americana album of the year.

Brendan McCarthy

Hailing from Ireland with a background working live events, Brendan’s passion for country and Americana saw him move to Nashville where he worked at the distinguished Music Row PR company PLA Media, working on projects for Emmylou Harris, Lynn Anderson and The Johnny Cash Museum. During this time he became the publicist for acclaimed venue Belcourt Taps, for which he promoted nightly songwriters events. Since his move back across the pond he has worked in PR and Radio promotion and assisted the AMA-UK in booking live venues in Music City for the annual AmericanaFest. He is artist manager for rising UK singer-songwriter Reiss Davis and provides consulting for artists in the country and Americana scene. “I am honoured to join the board of the AMAUK and excited to work with a brilliant team that share my passion for the music and artists under the Americana umbrella.”

Anton Lockwood

Anton is a director of the live division of DHP Family – a leading name in the live music industry with a reputation for an innovative and creative approach to music production and promotion. DHP shows across the country, and owns and operates 9 venues, including the iconic Nottingham Rock City and the London go-to venue for Americana shows The Borderline. In 2017 DHP sold over 1 million tickets, and worked with major artists including Ed Sheeran and The War on Drugs. DHP is also the leading promoter of metropolitan festivals in the UK, with multiple award winning Dot to Dot Festival now in its 13th year. Anton started promoting in 1991, becoming full time in 2002 and lead the development of DHP’s touring business, as well as being the lead programmer for the burgeoning venue portfolio which he continues to guide. Over the last few years he’s increasingly worked in the Americana world, promoting the first shows for artists such as Margo Price and The Turnpike Troubadours, as well as long relationships with artists like Frank Turner and Simone Felice. He’s looking forward to using his experience of shows, venues & artists to further the cause of Americana in the UK, and help develop the Americana festival showcase.

Sarah Wainman

Sarah joined the board in 2014 having met when volunteering at popular roots venue Green Note in Camden, using her background in event management to help the board deliver and development events offered to members. She ran events for music licensing company PPL before moving to the leading independent musicians charity in the UK, Help Musicians UK, building fundraising, health and PR events to suit the needs of the organisation. She is passionate about music and the welfare of musicians. Sarah has been instrumental in shaping the initial AMA UK conference.

Lara Baker

Named in Music Week's Women in Music Roll of Honour 2017 and SheSaidSo's Alternative Power List in 2018, Lara Baker is a music business consultant, experienced in events management, strategic marketing, brand management, comms and PR. Previously Marketing and Events Director at the Association of Independent Music (AIM), Lara was the creator of the AIM Awards and has organised hundreds of high profile music industry events and advised some of the biggest independent labels in the world on making a success of their business. Most recently Lara has worked as Head of Programming for the 2018 BBC Music Introducing Live event in London, and consulted for The Musicians Union, the Music Managers Forum, AmericanaFest UK, The Great Escape Festival, the International Live Music Conference and Liverpool Sound City.  A long time advocate for improving gender balance and inclusivity in the music business, Lara organises regular women in music and diversity-focused events. Lara blogs  on these matters for The Huffington Post, and has contributed to articles in Marie Claire, Forbes, Music Week and many other publications. In December 2018 Lara delivered a TEDx talk, on 'After #MeToo: Ending The Music Industry Power Imbalance'.

Artist Board

Ethan Johns

Although Ethan Johns is primarily a record producer, mixer and engineer, the multi-instrumentalist has also toured with acts including Emmylou Harris, Ryan Adams, Ray LaMontagne and Tom Jones. He owns the indie record label Three Crows Music, home to Julianna Raye, Sarabeth and pianist/composer Dave Palmer. Ethan Johns also runs Three Crows Records within Warner/Atlantic. Johns is the son of the notable record producer and engineer Glyn Johns (The Rolling Stones, Eric Clapton, Led Zeppelin and The Who). In 2012, he won the 2012 Brit Award for Best British Producer. Ethan Johns has released two of his own albums in the last three years.

Mary Gauthier

The Associated Press named Mary Gauthier as one of the best songwriters of her generation. Her songs have been recorded by dozens of artists, including Jimmy Buffett, Blake Shelton, Tim McGraw, and Candi Staton, Amy Helm and Bettye Lavette and Mike Farris, and have also appeared in Film and Television, most recently on the ABC hit show Nashville, HBO’s Banshee, and Masterpiece Theater’s Case Histories. She was awarded New Artist of the year by The Americana Music Association in 2005, and has released 8 studio albums. Her current release is Trouble and Love, and she is touring the world with it. Her third album, Filth and Fire was named Best Independent CD of the year by the New York Times. Her following 3 records were listed in both the LA Times and NY Times top three releases of the year. Her record Mercy Now was named in the top 5 records of the decade by No Depression magazine. Mary tours the US, Canada, Europe, Australia and the UK, performing an average of 175 dates a year, and has appeared dozens on NPR radio (US), BBC radio (UK), CBC radio (Canada), and ABC radio (AU). She’s been interviewed on the NPR show Fresh Air with Terry Gross.

Billy Bragg

It was thirty-three years ago today when the Saturday boy from Essex who would become Britain’s foremost political singer- songwriter released his first record, the mini-album Life’s a Riot With Spy Vs Spy. In 1998, Nora Guthrie, daughter of the late folk legend Woody, invited Billy to set a treasure trove of his unsung lyrics to music, which he did in collaboration with US alt-rock stars Wilco. The resulting Mermaid Avenue albums, Grammy-nominated, repositioned Billy in the United States. What’s seen him through 12 studio albums, seven compilations, two box sets, and countless tours across countless international borders, has been a driving sense of compassion – what he himself christened ‘socialism of the heart’.Billy Bragg was the AMAUK Trailblazer award winner in 2016.

Associate Board

Bob Paterson

Bob grew up in rural Surrey and went to University in Norwich in 1990. He moved to London in 1993 and left in 2002 and has lived in Suffolk ever since. Bob has been a booking agent since 1999 and in 2005 formed his own agency BPA Live. BPA Live is now one of the UK’s leading Americana music agencies with over 30 top class international acts on the roster including Tom Russell, Sam Baker, Eve Selis, Sam Baker and Otis Gibbs. For twenty years he was a DJ on various radio stations most notably on Country Music Radio, SpydaRadio and the short lived Mean Country in London. He has also worked on radio shows with Johnnie Walker (Radio 1 summer 1995) and more so with Bob Harris (GLR and Radio 2) – two true Americana trailblazers. He has DJ’d at Cambridge Folk Festival for 13 years and DJ’d at Glastonbury Festival in 2011. He also promotes predominantly folk music in East Anglia and he co-founded The AMA-UK in 2012. He looks forward to forging more links with like-minded souls and having fun!

Tamsin Austin

Tamsin is Head of Popular and Contemporary Music at The Sage Gateshead. During her career she has worked as an artist’s agent and tour manager for folk agency, Adastra, representing many folk acts from the UK and North America and is also one of the founding directors of Music Beyond Mainstream a network of concert hall sized venues dedicated to promoting and producing non-mainstream music tours, including folk. She worked with Folkworks as a consultant on its initial lottery bid for The Sage Gateshead, devising sample non-classical music programmes including folk. She brings fourteen years of well rounded programming and venue management experience to the Board, including a stint in Glasgow during which time she worked with Celtic Connections to produce the Nordic Nights folk music series.She is lead programmer at the SummerTyne Americana Festival in Gateshead and is currently co-producing The Lady: A Homage to Sandy Denny for Music Beyond Mainstream as well as managing the year round programme at The Sage Gateshead.

Event Team

This is our freelance working team

James Walker

Live Manager for AmericanaFest UK and Nashville

James moved into the music industry in 2012 after running a travel company sales team. A regular gig goer and avid supporter of Gilded Palace Of Sin Promotions, he soon forged a friendship with the Americana Community and James now runs Brighthelmstone Promotions booking agency with strong links to Nashville. He has booked tours for Will Hoge, Turnpike Troubadours and Those Pretty Wrongs featuring Jody Stephens from Big Star among others. UK award nominee Danni Nicholls also features on the roster. James co-owns At The Helm Records, who released the UK album of the year award winner Robert Vincent’s ‘I’ll Make The Most Of My Sins’. James has promoted Jason Isbell, Sturgill Simpson, Hurray For The Riff Raff and Ian Mclagan among others in Brighton and has been hands on us Production Manager/ Stage Manager for a variety of festivals including The Great Escape, Truck Festival and more recently AMA UK showcases and after parties in Hackney and Nashville.

Lucy Powell

Social Media and graphic design Manager 

A songwriter and artist with a background in literally all the arts (music, art, theatre and film) – Lucy has been our freelance graphic designer and social media specialist at the AMA-UK for over two years. She was fairly new to the Americana genre to begin with but is now a fully converted fan of the scene and spreads the word everywhere she goes.

© Americana Music Association UK

Powered by Wild Apricot Membership Software